Trek Project One TdF

Lead copywriting, launch conception, and social media execution for eight Project One paint schemes launched at the 2023 Tour de France. I also created the “Chroma Ultra-iridescent” name for Mads Pedersen’s bike.

Organic social posts

  • Crystalline Arctic Haze

    The frosty fade on Crystalline Arctic Haze is just the tip of the iceberg — beneath the surface lies thousands of tiny crystals ❄️ that sparkle and shine in the sun.

    Crystalline Arctic Haze is available now on all of Trek’s premium road models within Project One.

  • Real Smoke Campfire

    Gather ‘round the Campfire… 🏕️

    …and get ready to ignite sparks of speed on every ride with the latest Project One ICON paint addition 🎨 Real Smoke Campfire brings the heat to every ride and is available on all premium road models. Marshmallows not included

    See s’more at the link in bio🔗

  • Crystalline Prismatic

    Fresh paint alert 🎨 🚨

    Project One just launched an all-new color, Crystalline Prismatic. This jaw-dropping paint reflects light from every direction and pairs extremely well with the holographic details on @sramroad’s newest Force AXS D2 groupset.

    Design your dream road bike with Crystalline Prismatic and SRAM Force AXS D2 in Project One today at the link in bio

  • Chroma Ultra-iridescent

    The latest lineup of Project One ICON colorways have arrived, just in time for the grandest of grand tours, @letourdefrance 🚲

    Introducing "Chroma Ultra-Iridescent," the first of eight new colorways. See the fresh paint in action by following along with @lidltrek. Learn more about and get yours now at the link in bio🔗

    Stay tuned for the next color scheme dropping soon 🤩

  • Real Smoke Heather Fog

    There’s a fog rolling in… ☁️🌫️

    Introducing Real Smoke Heather Fog, the newest addition to the Project One ICON Real Smoke family.

    This misty custom paint is inspired by the illusive low-hanging fog of early morning rides and the subtle peach glow of dawn’s first light.