Lead copywriter for Trek’s Ballista and Velocis helmet launch.
Ballista
Trek’s fastest helmet ever needed a big launch to support its speed. For this project, I was the lead copywriter from initial concepting to launch execution.
Velocis
Trek’s lightest helmet ever — designed for the breakaway, chase, sprint finish, and everywhere in-between.
This marketing coincided with the Ballista launch. I wrote everything but the primary headline.
